For years, donors have asked the same question: “How much of my donation goes to admin?” And for just as long, charities have felt the pressure to say “as little as possible”—even celebrating the idea of $0 administration costs. But here’s the truth: admin costs are essential to a charity’s […]
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If you’ve ever Googled ‘donor life cycle’, you may have seen the varied ways people describe the ideal journey a donor might make. From the first time they engage with your organisation, to regular giving, to leaving a bequest – the process has been called cycles, pyramids and many other […]
The donor life cycle is a lot like dating
If you haven’t taken a critical look at your charity’s branding in a while, here are some steps to see if it’s still hitting the mark. Step 1 – Check your vision, mission and values – does your current brand reflect these? Step 2 – Check the look and feel […]
Is your charity’s brand still working for you?
You know that feeling when you’re putting together a fundraising letter, a newsletter or a communication piece and you’re just not sure you’ve got everything you need? Well, I’ve created this handy fundraising checklist just for you and posted it on Instagram. These are some of the main questions I […]
Freebie – Fundraising Communication Checklist
Australians are more likely to be ‘opportunity givers’ New research from McCrindle* shows that Australian givers are more likely to be ‘opportunity givers’, which means they give when the opportunity arises and when they hear of a need rather than being ‘committed givers’, who give regularly. Gen X and Gen […]
Understanding Australian donors – new research
How to review your charity’s website Have you noticed; these days we talk about social media much more than we talk about websites? In fact, it seems like websites have taken a back seat, BUT your website is a key part of your marketing, communication, and fundraising infrastructure. The aim […]
Charity website review
Storytelling has always been a part of spreading the word about a charity’s work, and today it is even more important as people look for stories and content to connect with. We know that people relate to people and stories have a way of moving us to action. The hardest […]
Storytelling for charities
Key things to think about when embarking on a branding project for your charity Charity branding (or rebranding or even a brand refresh) is a significant time in the life of a not for profit. For many, it can feel overwhelming, but it is a great opportunity to hone into […]
Charity branding
Is your charity creating an atmosphere of hope? Especially for your clients? Now more than ever, I believe every organisation needs to work on this. Your clients, your donors, your staff, your volunteers, they all need a little extra hope. I wanted to share a couple of fundraising projects I’ve […]
Is your charity creating an atmosphere of hope?
UPDATE: We have launched a new video on this topic. Click here to register for our FREE Masterclass – What your charity can be working on during COVID-19. Like everyone, I know you’re pivoting and innovating on the fly. I’ve had so many conversations with clients in the last few […]