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If you’ve ever Googled ‘donor life cycle’, you may have seen the varied ways people describe the ideal journey a donor might make. From the first time they engage with your organisation, to regular giving, to leaving a bequest – the process has been called cycles, pyramids and many other […]

The donor life cycle is a lot like dating

September 4, 2024 in Communication / Fundraising by Joy Rodda

If you haven’t taken a critical look at your charity’s branding in a while, here are some steps to see if it’s still hitting the mark. Step 1 – Check your vision, mission and values – does your current brand reflect these? Step 2 – Check the look and feel […]

Is your charity’s brand still working for you?

August 17, 2024 in Brand by Joy Rodda

Freebie – Fundraising Communication Checklist

February 27, 2022 in Communication / Creative / Fundraising / Uncategorized by Joy Rodda

Australians are more likely to be ‘opportunity givers’ New research from McCrindle* shows that Australian givers are more likely to be ‘opportunity givers’, which means they give when the opportunity arises and when they hear of a need rather than being ‘committed givers’, who give regularly. Gen X and Gen […]

Understanding Australian donors – new research

June 2, 2021 in Communication / Fundraising by Joy Rodda

How to review your charity’s website Have you noticed; these days we talk about social media much more than we talk about websites? In fact, it seems like websites have taken a back seat, BUT your website is a key part of your marketing, communication, and fundraising infrastructure. The aim […]

Charity website review

November 19, 2020 in Brand / Communication / Design / Fundraising / Marketing / Uncategorized / Website by Joy Rodda

Storytelling has always been a part of spreading the word about a charity’s work, and today it is even more important as people look for stories and content to connect with. We know that people relate to people and stories have a way of moving us to action. The hardest […]

Storytelling for charities

September 25, 2020 in Brand / Communication / Creative / Fundraising by Joy Rodda

Key things to think about when embarking on a branding project for your charity Charity branding (or rebranding or even a brand refresh) is a significant time in the life of a not for profit. For many, it can feel overwhelming, but it is a great opportunity to hone into […]

Charity branding

August 31, 2020 in Brand / Creative / Design / Marketing by Joy Rodda

Is your charity creating an atmosphere of hope?

May 27, 2020 in Covid-19 / Fundraising / Marketing by Joy Rodda

UPDATE: We have launched a new video on this topic. Click here to register for our FREE Masterclass – What your charity can be working on during COVID-19. Like everyone, I know you’re pivoting and innovating on the fly. I’ve had so many conversations with clients in the last few […]

What your charity can be working on during Covid-19

May 26, 2020 in Covid-19 / Fundraising / Marketing by Joy Rodda

As charities and fundraisers, we’re facing something we have never experienced before, and the truth is no one knows exactly how it will pan out. We have seen events cancelled, Government funding shift, donor giving decrease, campaigns delayed and more to come. However, the reality is that the NEED your […]

Fundraising tips to survive COVID-19

May 25, 2020 in Covid-19 / Fundraising by Joy Rodda

Specialising In Fundraising