For years, donors have asked the same question: “How much of my donation goes to admin?” And for just as long, charities have felt the pressure to say “as little as possible”—even celebrating the idea of $0 administration costs. But here’s the truth: admin costs are essential to a charity’s […]
Brand
If you haven’t taken a critical look at your charity’s branding in a while, here are some steps to see if it’s still hitting the mark. Step 1 – Check your vision, mission and values – does your current brand reflect these? Step 2 – Check the look and feel […]
Is your charity’s brand still working for you?
How to review your charity’s website Have you noticed; these days we talk about social media much more than we talk about websites? In fact, it seems like websites have taken a back seat, BUT your website is a key part of your marketing, communication, and fundraising infrastructure. The aim […]
Charity website review
Storytelling has always been a part of spreading the word about a charity’s work, and today it is even more important as people look for stories and content to connect with. We know that people relate to people and stories have a way of moving us to action. The hardest […]
Storytelling for charities
Key things to think about when embarking on a branding project for your charity Charity branding (or rebranding or even a brand refresh) is a significant time in the life of a not for profit. For many, it can feel overwhelming, but it is a great opportunity to hone into […]