If you haven’t taken a critical look at your charity’s branding in a while, here are some steps to see if it’s still hitting the mark.
Step 1 – Check your vision, mission and values – does your current brand reflect these?
Step 2 – Check the look and feel of your brand – do your images, colours, logo match your organisation and what you want to portray
Step 3 – Check your messaging – are your words, tone and voice consistent with how you want to come across?
Step 4 – Do your supporters and clients recognise your brand? Do they know who you are and what you stand for?
Step 5 – Decide what you need to change
Get in touch if you’d like some help with your brand or messaging.
